8 Key Elements Missing in Your City's Strategic Plan

Discover how a clear vision, right objectives, and strong leadership can transform your strategic outcomes.

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Is your city's strategic plan falling short? Discover the 8 crucial elements it might be missing. From vision to leadership, these components are essential for success. Built on ClearPoint Strategy's expertise, this guide reveals why these elements matter and how they can transform your plan's effectiveness.

So, you've got a strategic plan, but it's not quite hitting the mark, huh? Let's dive into why that might be. First off, ask yourself: Do we have a clear vision? Without a vision, you're like a ship without a compass—just drifting along. A strong vision gives your team something to rally around and strive for.

Next up, objectives. Are they the right ones? It's easy to set goals, but setting the right goals is a whole different ball game. Your objectives should be specific, measurable, and aligned with your vision. If they're not, you're just spinning your wheels.

And let's not forget leadership. Good leadership is the backbone of any successful plan. Without it, even the best-laid plans can fall apart. Leaders need to inspire, motivate, and guide their teams toward achieving those well-defined objectives.

So, take a step back and evaluate these elements. A strategic plan isn't just a document—it's a living, breathing guide to your city's future. Make sure it's got all the right pieces in place!

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This manual transformed our strategic approach, ensuring we have a clear vision and strong leadership. Highly recommended!

Keiko Tanaka, Business Development Manager

Implementing these eight elements has significantly improved our strategic outcomes. A must-read for any city planner!

Ellie Parker, Patient Engagement Specialist

Insightful and hands-on advice that assisted us refine our objectives and achieve better results. Truly valuable!

Karen Lewis, Patient Care Coordinator

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March 20, 2025

Let’s face it—strategic planning in government is often overly complicated, slowed down or stuck in bureaucracy, and disconnected from the people it’s meant to serve. Durham County is flipping that script. By putting community voices at the center of their process, they’re proving that strategy doesn’t have to just be a top-down exercise—it can be a dynamic, responsive tool that delivers real impact. With 11 NACo Achievement Awards and a Top 10 ranking in the Digital Counties Survey, Durham has set a new standard for innovation, transparency, and engagement in local government.

Join us for an exclusive conversation with Pat Madej, Strategic Initiatives Manager for Durham County, as he shares Durham's journey of streamlining processes, improving transparency, and making strategic updates easier for their departments. We'll discuss:

🔍 Why traditional strategic plans fail—and how to address common challenges
🤝 Using community engagement to shape priorities, not just check a box
📊 Best practices for structuring scorecards, reports, and automations to showcase progress
🚀 How ClearPoint Strategy has helped Durham build an effective framework for reporting and decision-making

This is not just another discussion about “best practices.” It’s a real look at how local government can rethink strategy to be more transparent, effective, and manageable. We can't wait to see you there, register today to save your seat!

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